Across September, we captured a multi-park campaign for RAC Parks & Resorts, covering all eight WA locations from Broome to Esperance. In collaboration with the marketing team, we delivered 26 reels and 32 images in a lo-fi, high-production-value aesthetic designed to feel native to social channels. Edits were produced in two styles: quick-cut (consideration) and slow-moments (conversion), showcasing key park features and facilities to influence booking decisions and pique viewer interest to click through to RAC’s website to continue researching.