RAC brought us in to create paid social photo and video content across eight WA parks, designed to help turn people already considering a holiday into people who actually booked one.

Some content focused on the practical reasons to stay, like facilities, accommodation types and location, while other content was designed to express how the holiday actually feels.

The videos followed a lo-fi social aesthetic, using a mix of quick-cut edits and slower, more intentional moments to feel natural, relatable and suited to social media.