Archie Rose approached us to create launch content for their new Triple Smoked Whisky, with the goal of building awareness and engagement around the release.

We built the content around a natural end-of-day camp in the Kimberley, using fire, landscape, ambient sound and simple product moments to bring the “smoky, wild and unconstrained” brief into a real setting.

The content received positive feedback from the Archie Rose team, led to additional image licensing, and opened conversations around future projects.